A vast majority of your customers spend time on Facebook and Instagram which is why you target them with Meta advertising. Being able to reach your exact audience is a major plus of the platform, including being able to advertise to them according to age, interests, behaviour and location.
Another big plus of Meta advertising is that it is measurable – there’s no guesswork involved. You can see exactly how many impressions, clicks, and conversions you are receiving.
While you will need to install pixels on your website pages to track conversions, once you have done this, it closes the loop of your Facebook advertising customer journey. This lets you calculate your return on investment using cold, hard numbers.
While it’s great to have all of this real-time, targeted data at your fingertips so you can fine-tune your existing campaigns and build effective new ones, you will likely suffer from information overload. That’s why smart operators choose to integrate their Facebook ads with Looker Studio, so they can view all their business-critical data in one place.
Find My Insight’s Facebook Ads connector will seamlessly link your Facebooks Ads data with Looker Studio. Once you’ve set this up, you will be able to measure exactly how your Meta ads are tracking.
What you get with the Find My Insight Meta Ads Connector
Single view
Get real-time insights on Facebook metrics like conversions, clicks, engagement and ROI in a single dashboard in Looker Studio
Automation
Ditch frustrating Excel spreadsheets and get rid of copying, pasting and importing CSV files once and for all. Save hours of time every month.
Compare performance
Pull up data from your Facebook Ads and compare how they’re performing compared with Google and Bing ads.
Easy to understand
Rely on a single portal to track all your key information and present easy-to-understand insights visually, in real-time.
Customisation
Create custom reports from scratch and go beyond the out-of-the-box Facebook Ads functionality